School of Visual Arts (SVA) Galleries, in partnership with BFA Illustration and BFA Comics, and the Norman Rockwell Museum, will present “Brad Holland: Making it Personal,” a survey of works by the late American illustrator Brad Holland. The exhibition will be on view Tuesday, September 8, through Saturday, September 19, 2026, with a reception on September 9, 2026, at the SVA Gramercy Gallery, 209 E 23rd St (SVA Way), New York City.
“In my mind, Brad Holland’s greatest contribution was not a particular style but a philosophy. He demonstrated that illustration could be a form of visual thinking—an art of interpretation rather than explanation. He expanded the possibilities of the medium and elevated the expectations placed upon it,” says Plunkett. “Reviving his legacy today is not simply an act of honoring an important artist; it is a reminder that the enduring power of illustration lies not in the tools used to create it, but in the originality and humanity in every image.”

(Acrylic on gesso panel, 28 1/2 x 23 3/4in)

(Acrylic on illustration board, 13 1/4 x 11in)

“Brad Holland was a fiercely independent man, and these strict instincts followed him across his career as an illustrator. Despite what was common practice at the time, he would rather have starved to death than execute somebody else’s ideas,” says Twingley. “And as he famously told Art Paul, founding art director of Playboy, in 1968, ‘I don’t know if my ideas will be better than yours, but they will be more personal.’ This, in a nutshell, was Brad’s way, and his lasting contribution to the spirit of modern illustration.”
“Brad Holland’s legacy deserves renewed attention today because the qualities that distinguished his work have become even more valuable. In an era when images can be generated instantly, and technical proficiency is increasingly accessible, originality of thought has become the defining characteristic of memorable visual communication. Holland’s illustrations remind us that the true role of an illustrator is not simply to produce attractive images, but to discover unexpected ways of seeing,” says Plunkett. “It will be meaningful to introduce his art and philosophy to new audiences, including art students and practicing artists, who will find inspiration in the work of this master of American illustration.”
Exhibiton was curated by SVA faculty member and alumnus Jonathan Twingley (MFA 1998 Illustration as Visual Essay), with advisement from alumnus and Chief Curator and Rockwell Center Director for the Norman Rockwell Museum Stephanie Plunkett (MFA 1990 Illustration as Visual Essay) and author, educator, and cofounder of the College’s MFA Design program Steven Heller.
Title image: Brad Holland. Stevie Ray Vaughn (1983). Epic Records. (Acrylic on canvas, 24 x 24in). Images courtesy School of Visual Arts (SVA) Galleries.


























































































You must be logged in to post a comment.