March 4, 2015

Everything is Design: The Work of Paul Rand at The Museum of the City of New York, February 25 – July 19, 2015

“Everything is Design. Everything!”— Paul Rand.

19_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

AD magazine, Volume 7, 1939, with cover design by Paul Rand, 1939. Private Collection

15_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Leave Cancelled book jacket designed by Paul Rand, 1945. Courtesy Steven Heller

24_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Advertisement for Jacqueline Cochran cosmetics designed by Paul Rand, 1943-6. Courtesy Steven Heller

17_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Coronet Brandy advertisement with Coronet man holding a beach ball, designed by Paul Rand, 1946. Private Collection

30_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Jazzways magazine, Volume 1, 1946, with cover design by Paul Rand, 1946. Private Collection

29_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Origins of Modern Sculpture by W. R. Valentiner, book jacket designed by Paul Rand, 1946. Courtesy Steven Heller

28_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Thoughts on Design written and designed by Paul Rand, 1947. Courtesy Daniel Lewandowski

25_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Concerning the Spiritual in Art by Wassily Kandinsky, book jacket design by Paul Rand, 1947. Courtesy Martin Perrin

26_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Advertisement for Kaufmann’s department store, designed by Paul Rand, 1947-8. Private Collection

31_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Coronet Brandy magazine advertisement, 1948. Private Collection

12_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Tomectin flyer designed by Paul Rand, 1948. Courtesy Steven Heller

27_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Plastic Art and Pure Plastic Art by Piet Mondrian, book jacket designed by Paul Rand, 1948. Courtesy Martin Perrin

03_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Photograph of No Way Out sign designed by Paul Rand, 1950. Courtesy of Steven Heller

10_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Advertisement for Frazer cars designed by Paul Rand, 1951. Private Collection

18_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Idea: International Advertising Art magazine, Volume 2, 1955, with cover design by Paul Rand. Private Collection

34_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Designed by Paul Rand, c. 1955. Courtesy Steven Heller

04_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Data Processing Center in IBM’s headquarters at 590 Madison Avenue, IBM logo and graphic identity designed by Paul Rand, c. 1955. Courtesy of IBM Corporate Archives

05_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

IBM carbon paper packaging designed by Paul Rand, c. 1959. Courtesy of IBM Corporate Archives

06_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

IBM pavilion at the New York World’s Fair, 1964, designed by Kevin Roche John Dinkeloo and Associates, IBM logo and graphic identity designed by Paul Rand, 1964. Courtesy of IBM Corporate Archives

01_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Page with logo from IBM graphic design guide, 1985. Striped logo was created in 1972. Courtesy Display, thisisdisplay.org

11_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Traps book cover designed by Paul Rand, 1956. Courtesy Steven Heller

16_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

The Anatomy of Revolution book jacket designed by Paul Rand, 1956. Courtesy Steven Heller

32_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

I Know A Lot of Things, book designed by Paul Rand and written by Ann Rand, 1956. Private Collection

33_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Illustration from children’s book Sparkle and Spin by Ann and Paul Rand, 1957. Private Collection

20_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Paul Rand created the Colorforms logo, 1959. Courtesy Steven Heller

22_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

The book jacket for The Dada Painters and Poets by Robert Motherwell, designed by Paul Rand, 1967. Private Collection

21_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Columbus Indiana A Look at Architecture magazine cover designed by Paul Rand, 1974. Private Collection

Images courtesy Museum of the City of New York