“Everything is Design. Everything!”— Paul Rand.

Advertisement for Jacqueline Cochran cosmetics designed by Paul Rand, 1943-6. Courtesy Steven Heller

Coronet Brandy advertisement with Coronet man holding a beach ball, designed by Paul Rand, 1946. Private Collection

Origins of Modern Sculpture by W. R. Valentiner, book jacket designed by Paul Rand, 1946. Courtesy Steven Heller

Concerning the Spiritual in Art by Wassily Kandinsky, book jacket design by Paul Rand, 1947. Courtesy Martin Perrin

Plastic Art and Pure Plastic Art by Piet Mondrian, book jacket designed by Paul Rand, 1948. Courtesy Martin Perrin

Idea: International Advertising Art magazine, Volume 2, 1955, with cover design by Paul Rand. Private Collection

Data Processing Center in IBM’s headquarters at 590 Madison Avenue, IBM logo and graphic identity designed by Paul Rand, c. 1955. Courtesy of IBM Corporate Archives

IBM pavilion at the New York World’s Fair, 1964, designed by Kevin Roche John Dinkeloo and Associates, IBM logo and graphic identity designed by Paul Rand, 1964. Courtesy of IBM Corporate Archives

Page with logo from IBM graphic design guide, 1985. Striped logo was created in 1972. Courtesy Display, thisisdisplay.org

I Know A Lot of Things, book designed by Paul Rand and written by Ann Rand, 1956. Private Collection

The book jacket for The Dada Painters and Poets by Robert Motherwell, designed by Paul Rand, 1967. Private Collection

Columbus Indiana A Look at Architecture magazine cover designed by Paul Rand, 1974. Private Collection
Images courtesy Museum of the City of New York
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