Everything is Design: The Work of Paul Rand at The Museum of the City of New York, February 25 – July 19, 2015

“Everything is Design. Everything!”— Paul Rand.

19_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

AD magazine, Volume 7, 1939, with cover design by Paul Rand, 1939. Private Collection

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Leave Cancelled book jacket designed by Paul Rand, 1945. Courtesy Steven Heller

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Advertisement for Jacqueline Cochran cosmetics designed by Paul Rand, 1943-6. Courtesy Steven Heller

17_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Coronet Brandy advertisement with Coronet man holding a beach ball, designed by Paul Rand, 1946. Private Collection

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Jazzways magazine, Volume 1, 1946, with cover design by Paul Rand, 1946. Private Collection

29_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Origins of Modern Sculpture by W. R. Valentiner, book jacket designed by Paul Rand, 1946. Courtesy Steven Heller

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Thoughts on Design written and designed by Paul Rand, 1947. Courtesy Daniel Lewandowski

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Concerning the Spiritual in Art by Wassily Kandinsky, book jacket design by Paul Rand, 1947. Courtesy Martin Perrin

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Advertisement for Kaufmann’s department store, designed by Paul Rand, 1947-8. Private Collection

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Coronet Brandy magazine advertisement, 1948. Private Collection

12_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Tomectin flyer designed by Paul Rand, 1948. Courtesy Steven Heller

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Plastic Art and Pure Plastic Art by Piet Mondrian, book jacket designed by Paul Rand, 1948. Courtesy Martin Perrin

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Photograph of No Way Out sign designed by Paul Rand, 1950. Courtesy of Steven Heller

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Advertisement for Frazer cars designed by Paul Rand, 1951. Private Collection

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Idea: International Advertising Art magazine, Volume 2, 1955, with cover design by Paul Rand. Private Collection

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Designed by Paul Rand, c. 1955. Courtesy Steven Heller

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Data Processing Center in IBM’s headquarters at 590 Madison Avenue, IBM logo and graphic identity designed by Paul Rand, c. 1955. Courtesy of IBM Corporate Archives

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IBM carbon paper packaging designed by Paul Rand, c. 1959. Courtesy of IBM Corporate Archives

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IBM pavilion at the New York World’s Fair, 1964, designed by Kevin Roche John Dinkeloo and Associates, IBM logo and graphic identity designed by Paul Rand, 1964. Courtesy of IBM Corporate Archives

01_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Page with logo from IBM graphic design guide, 1985. Striped logo was created in 1972. Courtesy Display, thisisdisplay.org

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Traps book cover designed by Paul Rand, 1956. Courtesy Steven Heller

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The Anatomy of Revolution book jacket designed by Paul Rand, 1956. Courtesy Steven Heller

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I Know A Lot of Things, book designed by Paul Rand and written by Ann Rand, 1956. Private Collection

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Illustration from children’s book Sparkle and Spin by Ann and Paul Rand, 1957. Private Collection

20_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Paul Rand created the Colorforms logo, 1959. Courtesy Steven Heller

22_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

The book jacket for The Dada Painters and Poets by Robert Motherwell, designed by Paul Rand, 1967. Private Collection

21_Everything is Design_Paul Rand_Courtesy of Museum of City of NY

Columbus Indiana A Look at Architecture magazine cover designed by Paul Rand, 1974. Private Collection

Images courtesy Museum of the City of New York